we stand

Who we are

Riwayat means ‘tradition’ and our young company has been breathing new energy into ancient Asian culture since we were founded. Over nine years we have brought the best traditions of the sub-continent’s textile and fashion industries to new audiences across Europe. We have exposed the west to the some of Pakistan’s most innovative and experimental designers.

Riwayat’s flagship event Pakistan Fashion Week London has presented hundreds of designers to the western market in iconic central London venues as well as in Prague, Rome, Geneva, Karachi, Lahore and Multan. Our brand is recognised by audiences across the world thanks to extensive and ever- growing coverage from our media parters, the BBC and leading Asian press.

Riwayat are delighted to continue our success with the announcement of a new event.

Lifestyle London

Lifestyle London will extend the platform of PFW London, enhancing its’ appeal to a full Asian market. We will give a heightened platform to designers from across Asia interested in presenting their collections on an international stage.

Lifestyle London will present a breathtaking collection of Asia’s creative expertise to the watching world. Once again we will bring together the best emerging and established designers through three dramatic catwalk shows over two days in London.

Come present yourself to a watching world